APEX TEST ENVIRONMENT • SAMPLE DATA ONLY • NO LIVE ORDERS
New drops just in
Browse Now
Fine jewelry. Personal guidance.
Simply beautiful.
Uniquely yours.
COLLECTIONS
Timeless designs for life’s most important moments
Made to order
Custom Jewelry
A sketch, a favorite setting, or a photo can be the starting point. Tell us what you have in mind for your ring, necklace, bracelet, or earrings, and Christina will review the design and prepare a quote.
Loose Diamonds
Compare diamonds by shape, carat weight, color, clarity, and cut.
Build a Ring
Choose your setting and diamond, then send your finished design to Christina. Start with 14k white gold and make it your own.
Your diamond broker
Christina Riel
Simple Luxe Jewelry
Jacksonville, Florida
Personal jewelry guidance
A More Personal Way to Buy Diamonds
Work directly with Christina to compare natural and lab-grown diamonds, understand certification, and choose a setting or finished piece that suits you.
From a milestone purchase to a custom design, get personal guidance every step of the way.
- GIA & IGI certified diamonds
- Natural & lab-grown options
- Insured shipping
- Personal broker guidance
- Custom jewelry
© 2026. Apex Diamond Company
Privacy policy